Background
why it needs to be redesigned?
Over time, independently built pages led to a scattered and inconsistent experience, making it harder for users to understand Instantpay’s offerings. A redesign was essential to bring clarity, build trust, and create a unified platform.
my role
Over the last cycle, I led key experience improvements across Instantpay’s platform—streamlining navigation, reducing friction, and enhancing interface consistency across public and transactional flows.
This was achieved by focusing on simplified navigation, modular design, mobile-first usability, and unifying fragmented user journeys into seamless, intuitive experiences.
IMPACT
New Users
42.3%
Daily Active Users
13.37%
Total Downloads
3.2%
Old webpages
Product Study
Problems Found
Lack of Aesthetic Appeal
The previous design did not feel modern or visually pleasing, which negatively impacted the user’s first impression, reducing their trust in the platform and its credibility.
Poor CTA Placement
Call-to-action buttons were inconsistently placed and lacked intuitive positioning, making it difficult for users to take desired actions or navigate smoothly through the pages.
Disjointed Content Flow
Information on the page lacked logical sequencing, causing users to jump around visually. This disrupted readability and made it harder to understand the core message or purpose of the page.
Unclear Illustrations
The illustrations used were generic and failed to clearly represent the platform's processes or offerings, leaving users confused instead of informed.
Solution
Improved CTA Placement - Buttons and action points were repositioned for clarity and visibility, ensuring users can effortlessly navigate and take action without confusion or hesitation.
Enhanced Content Flow - Information was reorganized to follow a logical, user-friendly sequence—reducing friction and helping users absorb content more naturally.
Revamped Illustrations - Replaced abstract visuals with purpose-driven, custom illustrations that clearly explain platform processes and help users quickly grasp key concepts.
Modernized UI Aesthetics - The entire interface was redesigned to feel clean, visually appealing, and aligned with current design standards, creating a more trustworthy and polished brand experience.
Updated Layout Structure - Shifted from a center-aligned layout to a left-right visual structure, creating better balance, improving content flow, and establishing a more intuitive visual hierarchy.
Refined Color Palette - Maintained core brand colors but introduced updated hues, shades, and contrast—making the interface more vibrant, engaging, and easier to scan.
Other Pages
Marketplace
Discover and access a range of financial products and business services tailored to support merchants, all in one unified platform.
Solution
Explore Instantpay’s tailored digital banking solutions for businesses of all sizes—from payments and collections to APIs and working capital support.
Page Link :
E-commerce - https://www.instantpay.in/solutions/ecommerce
Logistics - https://www.instantpay.in/solutions/logistic
Lending - https://www.instantpay.in/solutions/lending
Insurance - https://www.instantpay.in/solutions/insurance
Verification
Instantpay’s verification suite offers seamless KYC, Aadhaar, PAN, and document authentication APIs to help businesses onboard users securely and instantly.
Contact US
Have a question or need support? Reach out to our team , we're here to help you every step of the way.
Page Link : https://www.instantpay.in/contact